https://charbelgeagea.com Charbel Geagea Thu, 09 Oct 2025 12:50:26 +0000 https://charbelgeagea.com en https://charbelgeagea.com/Hello Thu, 09 Oct 2025 12:50:04 +0000 Charbel Geagea https://charbelgeagea.com/Hello window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'G-LC9NGK80QY'); Charbel Geagea Creative Copywriter | Content Strategist | Brand Knight Professional hat-wearer since 1826. I’m the product of a broad mix of experiences spanning different industries and roles. From marketing and client servicing to copywriting, from culture and nightlife to tech and mobility. I take pride in all the hats I’ve worn. Together they give me a perspective that moves easily between strategy, storytelling and execution. Passionate about what connects us as humans, my work starts with real human insight and turns it into ideas, narratives and campaigns that resonate. Now based in Berlin, I work across brand concepts, campaigns, social and CRM for clients across Europe and the Middle East. Available for long-term engagement, short-term engagement, and freelance. Check out my work! https://charbelgeagea.com/About-me Thu, 09 Oct 2025 12:50:05 +0000 Charbel Geagea https://charbelgeagea.com/About-me window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'G-LC9NGK80QY'); Who am I? The non-existential version A walking thesaurus, but with feeling. I began my career in marketing and client servicing, where I gained a deep understanding of the behind-the-scenes work that goes into building brands that truly resonate. It was then that I discovered my natural flair for piecing words into stories that flow, click, and connect. That skill became my ultimate tool for creating impactful and unique brands. I thrive at the intersection of culture, brand, and content. Whether it’s working with global brands or startups, I purposefully blend cultural understanding with creative strategy. Luckily, I’ve worked across industries and mediums to develop concepts and content that drive audiences and spark connections. As a professional and as an individual, I am on a constant path to understand the things that make us human and, more importantly, the things that move us as humans. That’s why, in my work as a communication specialist, I make it a point to speak to the human experience. My projects aim to inspire through meaningful concepts and a strategic vision that aligns with a brand’s goals. And when I’m not working? You’ll find me channeling my creativity into photography and music, continually exploring new ways to capture the authentic, slice-of-life human experience. Discover my work in photography and music journalism. https://charbelgeagea.com/Photo-Edit Thu, 09 Oct 2025 12:50:07 +0000 Charbel Geagea https://charbelgeagea.com/Photo-Edit window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'G-LC9NGK80QY'); Photography <img width="6774" height="4492" width_o="6774" height_o="4492" data-src="https://freight.cargo.site/t/original/i/ac90a24b69e5a7b6d73cf3388ca0f5f0774624d5776f1821041abc5309f0b607/lb-5NDiw.jpeg" data-mid="239193228" border="0" src="https://freight.cargo.site/w/1000/i/ac90a24b69e5a7b6d73cf3388ca0f5f0774624d5776f1821041abc5309f0b607/lb-5NDiw.jpeg" /> <img width="6774" height="4492" width_o="6774" height_o="4492" data-src="https://freight.cargo.site/t/original/i/9688f95a366f3e677f5c76bf92bee471b21f03943b6ca3828d293a9f0e948dcd/rcbzwzqg.jpeg" data-mid="239193227" border="0" src="https://freight.cargo.site/w/1000/i/9688f95a366f3e677f5c76bf92bee471b21f03943b6ca3828d293a9f0e948dcd/rcbzwzqg.jpeg" /> <img width="6774" height="4492" width_o="6774" height_o="4492" data-src="https://freight.cargo.site/t/original/i/ab6ca924c03d45764b645de349cfb5422d3d7c19fa38ddded52b1a014513e9d4/Lb0C7adM.jpeg" data-mid="239193226" border="0" src="https://freight.cargo.site/w/1000/i/ab6ca924c03d45764b645de349cfb5422d3d7c19fa38ddded52b1a014513e9d4/Lb0C7adM.jpeg" /> <img width="6774" height="4492" width_o="6774" height_o="4492" data-src="https://freight.cargo.site/t/original/i/e4242eb926f815c7f1345776e9caf9423dfd04739e938ff2565c89403bbba8d1/BeAZDYDs.jpeg" data-mid="239193225" border="0" src="https://freight.cargo.site/w/1000/i/e4242eb926f815c7f1345776e9caf9423dfd04739e938ff2565c89403bbba8d1/BeAZDYDs.jpeg" /> <img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/4b7697e0af74d87ad393cca752163ab7be607af3993923bd7714e3d7966125e0/18B2D555-F63C-45D6-A836-F1C349D1C5BA.JPG" data-mid="239193232" border="0" data-scale="42" src="https://freight.cargo.site/w/1000/i/4b7697e0af74d87ad393cca752163ab7be607af3993923bd7714e3d7966125e0/18B2D555-F63C-45D6-A836-F1C349D1C5BA.JPG" /> <img width="2763" height="3458" width_o="2763" height_o="3458" data-src="https://freight.cargo.site/t/original/i/d9313e486207a073babf2eeff1e0f49ccafd594b3124192b052969d3379488a9/E03A3F62-8157-49A9-B84D-906E45C19456.JPG" data-mid="239193234" border="0" src="https://freight.cargo.site/w/1000/i/d9313e486207a073babf2eeff1e0f49ccafd594b3124192b052969d3379488a9/E03A3F62-8157-49A9-B84D-906E45C19456.JPG" /> <img width="6774" height="4492" width_o="6774" height_o="4492" data-src="https://freight.cargo.site/t/original/i/f5b743c7a2f98fcc3b71b7836d3b108496d8259245881783a2f7b0b4c5485be7/UHaCIwu4.jpeg" data-mid="239193224" border="0" src="https://freight.cargo.site/w/1000/i/f5b743c7a2f98fcc3b71b7836d3b108496d8259245881783a2f7b0b4c5485be7/UHaCIwu4.jpeg" /> Music Editorials <img src="https://projectrevolver.org/wp-content/uploads/2019/10/Screen-Shot-2019-10-30-at-12.07.29-PM-759x500.png" alt="The Blaze Interview" style="width: 100%; height: auto; max-width: 100%; border-radius: 10px;"> Human Stories: The Blaze Interview Discover The Blaze's unique perspective in this exclusive interview, part of our Human Stories series. <img src="https://projectrevolver.org/wp-content/uploads/2017/06/a5YasmineHamdan_by_TaniaFeghali_hires-702x498.jpg" alt="Yasmine Hamdan Interview" style="width: 100%; height: auto; max-width: 100%; border-radius: 10px;"> Tenderness &amp; Power: Yasmine Hamdan Interview Yasmine Hamdan speaks about the intersection of tenderness and power in her unique approach to music. <img src="https://projectrevolver.org/wp-content/uploads/2017/07/maxresdefault-1.jpg" alt="10 Essential Music Scenes in Films" style="width: 100%; height: auto; max-width: 100%; border-radius: 10px;"> 10 Essential Music Scenes in Films A list of essential music moments that define the cinematic landscape of the last decade. <img src="https://projectrevolver.org/wp-content/uploads/2018/10/old-beirut-750x500.jpg" alt="Guide to Lebanon's Record Stores" style="width: 100%; height: auto; max-width: 100%; border-radius: 10px;"> A Guide to Lebanon's Record Stores A tour through Lebanon’s vibrant music scene, featuring its most iconic record stores. <img src="https://projectrevolver.org/wp-content/uploads/2018/05/frank-ocean-759x500.jpg" alt="Queer New World: LGBT Artists Redefining Music" style="width: 100%; height: auto; max-width: 100%; border-radius: 10px;"> Queer New World: LGBT Artists Redefining Music Celebrating the LGBT artists who are shaping the future of music culture and redefining boundaries. https://charbelgeagea.com/Thank-you Thu, 09 Oct 2025 12:50:09 +0000 Charbel Geagea https://charbelgeagea.com/Thank-you window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'G-LC9NGK80QY'); Thank You body { font-family: Arial, sans-serif; text-align: center; padding: 50px; } Thank you! I'll get back to you as soon as possible. https://charbelgeagea.com/Work-1 Thu, 09 Oct 2025 12:50:09 +0000 Charbel Geagea https://charbelgeagea.com/Work-1 window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'G-LC9NGK80QY'); Mobility Music &amp; Nightlife Fashion Show All <img src="https://freight.cargo.site/t/original/i/28da9cf89c4082b050ea938cdcc23410d6d23bb912a681c70ac5d84a764d84d0/1720440407424-1.jpeg" alt="TIER Mobility" style="width: 100%; height: auto; object-fit: cover;"> <img src="https://freight.cargo.site/t/original/i/5b82d81787033e5632fd9d1b87aaaf9d069353035e85a4dc45478964f4cbe4db/26bcb22a3b1811e5d2240c3dd7987398.jpg" alt="Honda" style="width: 100%; height: auto; object-fit: cover;"> <img src="https://freight.cargo.site/t/original/i/412699f0dc8b56aa4f4d232ef79392f87dabbfd28c3011fbd95e8a1783c1af4b/123073549_723529101685434_6664881302514673617_n.jpg" alt="Factory People" style="width: 100%; height: auto; object-fit: cover;"> <img src="https://freight.cargo.site/t/original/i/244c99227a6b4bdda2ae1484785656b8f8566c8f082a5740997d7e057a7fea51/land-rover-brand-luxe-digital.jpg" alt="Land Rover" style="width: 100%; height: auto; object-fit: cover;"> <img src="https://freight.cargo.site/t/original/i/791ce5f9f6da0a61f7c0248f5ab6d31bdc02951dbb33037ff00fbe46794c4a64/6498ca179472123.64f9fbe94ddfb.jpg" alt="Muyé" style="width: 100%; height: auto; object-fit: cover;"> <img src="https://freight.cargo.site/t/original/i/46413e1f8726681551d4698021c3981f043d1ea8e0802f0b0cd1edc5004c334c/213771573_819407502298798_1770426336826521227_n-1.jpg" alt="Emergency Room" style="width: 100%; height: auto; object-fit: cover;"> <img src="https://freight.cargo.site/t/original/i/16052276bcaace9c8dac7a35dd9a60fbf297c0d72ea806e1c5f6b21540c108eb/291054875_562846315382890_2849561328207525887_n.jpg" alt="El Sorbo" style="width: 100%; height: auto; object-fit: cover;"> function filterGallery(category) { const images = document.querySelectorAll('.image-link'); images.forEach((image) => { if (category === 'all') { image.style.display = 'block'; } else if (image.classList.contains(category)) { image.style.display = 'block'; } else { image.style.display = 'none'; } }); } // Ensure all images load initially window.onload = () => { filterGallery('all'); }; https://charbelgeagea.com/TIER Thu, 09 Oct 2025 12:50:13 +0000 Charbel Geagea https://charbelgeagea.com/TIER window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'G-LC9NGK80QY'); TIER Mobility ︎ Creative concept ︎ Multi-channel copy ︎ Content creation ︎ Localization︎ English-Arabic transcreation ︎ UX Copy Safety Campaign ︎ Objective: Promote safety regulations for the UK market Creative copy. The campaign strikes a balance between informing users and encouraging action, staying true to our tone while communicating serious safety guidelines in a memorable way. <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3f25559572a592f0bc2f35da72aebb3671d63b660246d7ca2c8f1915c54c0a09/23.jpg" data-mid="239193276" border="0" src="https://freight.cargo.site/w/1000/i/3f25559572a592f0bc2f35da72aebb3671d63b660246d7ca2c8f1915c54c0a09/23.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2dc93a586ce1c95b09e8a190a28265fc77a3aa2cac96fbd00388c3f1319ff732/24.jpg" data-mid="239193277" border="0" src="https://freight.cargo.site/w/1000/i/2dc93a586ce1c95b09e8a190a28265fc77a3aa2cac96fbd00388c3f1319ff732/24.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e2187df915a81182de09157887126683c729b0a3346087533e30264b32c3e4d8/22.jpg" data-mid="239193275" border="0" src="https://freight.cargo.site/w/1000/i/e2187df915a81182de09157887126683c729b0a3346087533e30264b32c3e4d8/22.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/45386c3b05fae7c036f05f545ea4a8accc49f77b8729ddc0d3639d05f1523e79/19.jpg" data-mid="239193281" border="0" src="https://freight.cargo.site/w/1000/i/45386c3b05fae7c036f05f545ea4a8accc49f77b8729ddc0d3639d05f1523e79/19.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5ec6e9be391f87994567ccb3bf07a8477459b5470214def25ca097603d77f08f/25.jpg" data-mid="239193280" border="0" src="https://freight.cargo.site/w/1000/i/5ec6e9be391f87994567ccb3bf07a8477459b5470214def25ca097603d77f08f/25.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/41e00942201339cfd6b849a25605ef6c6dac725381c858c7467251b9f9dcb94c/20.jpg" data-mid="239193279" border="0" data-scale="52" src="https://freight.cargo.site/w/1000/i/41e00942201339cfd6b849a25605ef6c6dac725381c858c7467251b9f9dcb94c/20.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/afed52cc2a51f33b85a1a91b0c240bb48134e75a497233ba8e88d0ba49ba48ab/21.jpg" data-mid="239193278" border="0" src="https://freight.cargo.site/w/1000/i/afed52cc2a51f33b85a1a91b0c240bb48134e75a497233ba8e88d0ba49ba48ab/21.jpg" /> Play it by TIER ︎ Objective: Drive rides by capitalizing on the summer weather Creative concept &amp; strategy, copy adaptations, and localization. Focusing on "use cases" and how TIER enhances summer experiences, the campaign drew inspiration from the free-spirited nature of summer and the spontaneity that TIER enables. <img width="800" height="565" width_o="800" height_o="565" data-src="https://freight.cargo.site/t/original/i/ad835f4e86f93ec1846123aaa02f3eb83efdca6bf3f55925d70f1387d9853470/1720440407424-1.jpeg" data-mid="239193262" border="0" src="https://freight.cargo.site/w/800/i/ad835f4e86f93ec1846123aaa02f3eb83efdca6bf3f55925d70f1387d9853470/1720440407424-1.jpeg" /> <img width="437" height="616" width_o="437" height_o="616" data-src="https://freight.cargo.site/t/original/i/fa765f62d5a484f0d1e86aa0230f415b087875665aa925ba937e96cdfaa99a84/632x-2023-07-20-area-billboarding-play-frankfurt-1.jpg" data-mid="239193289" border="0" src="https://freight.cargo.site/w/437/i/fa765f62d5a484f0d1e86aa0230f415b087875665aa925ba937e96cdfaa99a84/632x-2023-07-20-area-billboarding-play-frankfurt-1.jpg" /> <img width="1268" height="1265" width_o="1268" height_o="1265" data-src="https://freight.cargo.site/t/original/i/9f5eeb36a1e037e2c8604a6a9d2b31c43ca2550aa586723ccec0fefa08c49c8e/WhatsApp-Image-2025-01-25-at-12.05.35.jpeg" data-mid="239193294" border="0" src="https://freight.cargo.site/w/1000/i/9f5eeb36a1e037e2c8604a6a9d2b31c43ca2550aa586723ccec0fefa08c49c8e/WhatsApp-Image-2025-01-25-at-12.05.35.jpeg" /> <img width="437" height="616" width_o="437" height_o="616" data-src="https://freight.cargo.site/t/original/i/d8e81f03a2b6ad19b446929cbca7ff89326b6a97badad4dcc548826fc245b736/632x-2023-06-22-hanger-a6-intfriendshipday-d23.jpg" data-mid="239193291" border="0" src="https://freight.cargo.site/w/437/i/d8e81f03a2b6ad19b446929cbca7ff89326b6a97badad4dcc548826fc245b736/632x-2023-06-22-hanger-a6-intfriendshipday-d23.jpg" /> <img width="437" height="616" width_o="437" height_o="616" data-src="https://freight.cargo.site/t/original/i/43da22c16ac9a87e4de329d82345480385c6be104d44e2fc9422fd76e50eba3b/632x-2023-06-29-hanger-a6-lifestyle-use-cases.jpg" data-mid="239193290" border="0" src="https://freight.cargo.site/w/437/i/43da22c16ac9a87e4de329d82345480385c6be104d44e2fc9422fd76e50eba3b/632x-2023-06-29-hanger-a6-lifestyle-use-cases.jpg" /> Valentine’s Day ︎ Objective: Drive app installs through a heartfelt and engaging concept. Creative concept, copy adaptations, and video production for TIER’s "Come Closer" Valentine’s Day campaign. Inspired by free-ranging vehicles finding a way to come closer on the street, the campaign encouraged users to show love through the friend referral feature. <img width="248" height="124" width_o="248" height_o="124" data-src="https://freight.cargo.site/t/original/i/d3b2d67fb82ef1874b8672f618352f757b5fab6d4fb21a809ed53130c33397bd/WhatsApp-Image-2024-01-26-at-15.39.14-3.jpeg" data-mid="239193258" border="0" src="https://freight.cargo.site/w/248/i/d3b2d67fb82ef1874b8672f618352f757b5fab6d4fb21a809ed53130c33397bd/WhatsApp-Image-2024-01-26-at-15.39.14-3.jpeg" /> <img width="192" height="256" width_o="192" height_o="256" data-src="https://freight.cargo.site/t/original/i/e5d851c1d6fed73c04a10134eea03c01ec2fe2ba90d6b9b2a316024e131aac02/WhatsApp-Image-2024-01-26-at-15.39.14-4.jpeg" data-mid="239193257" border="0" src="https://freight.cargo.site/w/192/i/e5d851c1d6fed73c04a10134eea03c01ec2fe2ba90d6b9b2a316024e131aac02/WhatsApp-Image-2024-01-26-at-15.39.14-4.jpeg" /> <img width="858" height="582" width_o="858" height_o="582" data-src="https://freight.cargo.site/t/original/i/2d55223775b6c0e8fd2ec72bbcce9834ac1b8769f80fc3f30e25b571275e0eea/WhatsApp-Image-2024-01-26-at-15.39.14-1.jpeg" data-mid="239193260" border="0" src="https://freight.cargo.site/w/858/i/2d55223775b6c0e8fd2ec72bbcce9834ac1b8769f80fc3f30e25b571275e0eea/WhatsApp-Image-2024-01-26-at-15.39.14-1.jpeg" /> <img width="314" height="550" width_o="314" height_o="550" data-src="https://freight.cargo.site/t/original/i/5e2957982520e092afc9325a522a9a0f73daad21439269858f6266fe3cc775f2/WhatsApp-Image-2024-01-26-at-15.39.14.jpeg" data-mid="239193261" border="0" src="https://freight.cargo.site/w/314/i/5e2957982520e092afc9325a522a9a0f73daad21439269858f6266fe3cc775f2/WhatsApp-Image-2024-01-26-at-15.39.14.jpeg" /> <img width="512" height="202" width_o="512" height_o="202" data-src="https://freight.cargo.site/t/original/i/eee8bcc60c54961a95adff2734d08f27e1d0bb1c00abe994f1ea4d9673d23571/WhatsApp-Image-2024-01-26-at-15.39.14-5.jpeg" data-mid="239193256" border="0" src="https://freight.cargo.site/w/512/i/eee8bcc60c54961a95adff2734d08f27e1d0bb1c00abe994f1ea4d9673d23571/WhatsApp-Image-2024-01-26-at-15.39.14-5.jpeg" /> <img width="318" height="592" width_o="318" height_o="592" data-src="https://freight.cargo.site/t/original/i/bc5de8d13881f0b7d68c075aebc94545ec524b763d1bbb8218df2387bf64f484/WhatsApp-Image-2024-01-26-at-15.39.14-2.jpeg" data-mid="239193259" border="0" src="https://freight.cargo.site/w/318/i/bc5de8d13881f0b7d68c075aebc94545ec524b763d1bbb8218df2387bf64f484/WhatsApp-Image-2024-01-26-at-15.39.14-2.jpeg" /> Earth Day ︎ Objective: Position TIER as a purpose-driven brand and increase rides Creative concept &amp; strategy, copy adaptation and localization. The campaign highlighted the positive impact of riding TIER with the engaging "Ride more, tree more" message, resulting in 3.5 million km ridden and 3,500 trees planted. <img width="1440" height="1800" width_o="1440" height_o="1800" data-src="https://freight.cargo.site/t/original/i/6c75e00f23882117264a9c9f36fa76b9bbbd64859886abd5e5abe99ed3bb4703/342544479_1692551864531510_6018336972747687075_n.jpg" data-mid="239193268" border="0" data-scale="31" src="https://freight.cargo.site/w/1000/i/6c75e00f23882117264a9c9f36fa76b9bbbd64859886abd5e5abe99ed3bb4703/342544479_1692551864531510_6018336972747687075_n.jpg" /> <img width="1440" height="1800" width_o="1440" height_o="1800" data-src="https://freight.cargo.site/t/original/i/d308450a187922576bad993a675bf73a77d89445d8fd1fffe2d4c697ec1f1a59/342373555_734698748311154_4262601865838674225_n.jpg" data-mid="239193267" border="0" src="https://freight.cargo.site/w/1000/i/d308450a187922576bad993a675bf73a77d89445d8fd1fffe2d4c697ec1f1a59/342373555_734698748311154_4262601865838674225_n.jpg" /> <img width="1440" height="1800" width_o="1440" height_o="1800" data-src="https://freight.cargo.site/t/original/i/05916bac66f5f8e33d07abaa8e45154bfc4bb4b48a5b6d4ffeef4883a5d225ee/343147147_1406763313402517_5942649339503822647_n.jpg" data-mid="239193266" border="0" src="https://freight.cargo.site/w/1000/i/05916bac66f5f8e33d07abaa8e45154bfc4bb4b48a5b6d4ffeef4883a5d225ee/343147147_1406763313402517_5942649339503822647_n.jpg" /> <img width="1440" height="1800" width_o="1440" height_o="1800" data-src="https://freight.cargo.site/t/original/i/23527bcff1cc41729a90f7de4d6520e9da81656fff345f1befa38ef4cb20aeb2/342259907_2106017232938115_2988949355890146010_n.jpg" data-mid="239193265" border="0" data-scale="34" src="https://freight.cargo.site/w/1000/i/23527bcff1cc41729a90f7de4d6520e9da81656fff345f1befa38ef4cb20aeb2/342259907_2106017232938115_2988949355890146010_n.jpg" /> <img width="1440" height="1800" width_o="1440" height_o="1800" data-src="https://freight.cargo.site/t/original/i/d1a9636445d3ec0fef0f13eff17f72ea5f6b7501084f91d25f904af88dbcef05/342528962_784844026390336_1268513519311287625_n.jpg" data-mid="239193263" border="0" src="https://freight.cargo.site/w/1000/i/d1a9636445d3ec0fef0f13eff17f72ea5f6b7501084f91d25f904af88dbcef05/342528962_784844026390336_1268513519311287625_n.jpg" /> <img width="288" height="370" width_o="288" height_o="370" data-src="https://freight.cargo.site/t/original/i/704aa80276774fb4bd763c544dc94d4b66aaecf699985aa475a6aa4671ccf327/WhatsApp-Image-2024-01-26-at-15.43.33-2.jpeg" data-mid="239193271" border="0" src="https://freight.cargo.site/w/288/i/704aa80276774fb4bd763c544dc94d4b66aaecf699985aa475a6aa4671ccf327/WhatsApp-Image-2024-01-26-at-15.43.33-2.jpeg" /> <img width="272" height="382" width_o="272" height_o="382" data-src="https://freight.cargo.site/t/original/i/372abb95d7e14712f5f13546b645f132e9fc2b71c8401136319d2003bfed5655/WhatsApp-Image-2024-01-26-at-15.43.33.jpeg" data-mid="239193273" border="0" src="https://freight.cargo.site/w/272/i/372abb95d7e14712f5f13546b645f132e9fc2b71c8401136319d2003bfed5655/WhatsApp-Image-2024-01-26-at-15.43.33.jpeg" /> <img width="274" height="392" width_o="274" height_o="392" data-src="https://freight.cargo.site/t/original/i/58125e949a9f862cd61152caf8cc5d22ad7e44a6c541824f534dc48a983cac5e/WhatsApp-Image-2024-01-26-at-15.43.33-3.jpeg" data-mid="239193270" border="0" src="https://freight.cargo.site/w/274/i/58125e949a9f862cd61152caf8cc5d22ad7e44a6c541824f534dc48a983cac5e/WhatsApp-Image-2024-01-26-at-15.43.33-3.jpeg" /> <img width="278" height="84" width_o="278" height_o="84" data-src="https://freight.cargo.site/t/original/i/88e8c228e7d768eb428eec5db1fbffa0287c6129696db25b8145b91c986778c6/WhatsApp-Image-2024-01-26-at-15.43.33-1.jpeg" data-mid="239193272" border="0" src="https://freight.cargo.site/w/278/i/88e8c228e7d768eb428eec5db1fbffa0287c6129696db25b8145b91c986778c6/WhatsApp-Image-2024-01-26-at-15.43.33-1.jpeg" /> <img width="288" height="96" width_o="288" height_o="96" data-src="https://freight.cargo.site/t/original/i/2379f28eda92085b4b8d2fd18f1e654fa988b32a1c12b0ca87136fc16f27d0c0/WhatsApp-Image-2024-01-26-at-15.43.33-4.jpeg" data-mid="239193269" border="0" src="https://freight.cargo.site/w/288/i/2379f28eda92085b4b8d2fd18f1e654fa988b32a1c12b0ca87136fc16f27d0c0/WhatsApp-Image-2024-01-26-at-15.43.33-4.jpeg" /> Engagement Program ︎ Objective: Create on-brand language for the engagement program Creative copy, copy adaptations, and localization. In close collaboration with CRM, we established an engagement program promising users bigger rewards—the more rides they take, the faster they level up! <img width="452" height="890" width_o="452" height_o="890" data-src="https://freight.cargo.site/t/original/i/a98bce90d331eb30bf494606b53354b5331c887b1379f2a23e967b64a7659a4a/WhatsApp-Image-2024-01-26-at-15.41.50-3.jpeg" data-mid="239193283" border="0" src="https://freight.cargo.site/w/452/i/a98bce90d331eb30bf494606b53354b5331c887b1379f2a23e967b64a7659a4a/WhatsApp-Image-2024-01-26-at-15.41.50-3.jpeg" /> <img width="382" height="302" width_o="382" height_o="302" data-src="https://freight.cargo.site/t/original/i/822edc6bd81fbec4564ab9e894e3951abb4dab9ccb9be293383400f8fc5a1ae6/WhatsApp-Image-2024-01-26-at-15.41.50-2.jpeg" data-mid="239193284" border="0" src="https://freight.cargo.site/w/382/i/822edc6bd81fbec4564ab9e894e3951abb4dab9ccb9be293383400f8fc5a1ae6/WhatsApp-Image-2024-01-26-at-15.41.50-2.jpeg" /> <img width="472" height="158" width_o="472" height_o="158" data-src="https://freight.cargo.site/t/original/i/65ac1953de7507341aaadff9829f3ca35647ec80830453a85eec201485b84ae8/WhatsApp-Image-2024-01-26-at-15.41.50-4.jpeg" data-mid="239193282" border="0" src="https://freight.cargo.site/w/472/i/65ac1953de7507341aaadff9829f3ca35647ec80830453a85eec201485b84ae8/WhatsApp-Image-2024-01-26-at-15.41.50-4.jpeg" /> <img width="462" height="152" width_o="462" height_o="152" data-src="https://freight.cargo.site/t/original/i/4c9091256e071ef6929229d5df6cbd34cd3f41fe40f62e6ad1e523c624a727f9/WhatsApp-Image-2024-01-26-at-15.41.50-1.jpeg" data-mid="239193285" border="0" src="https://freight.cargo.site/w/462/i/4c9091256e071ef6929229d5df6cbd34cd3f41fe40f62e6ad1e523c624a727f9/WhatsApp-Image-2024-01-26-at-15.41.50-1.jpeg" /> <img width="566" height="1018" width_o="566" height_o="1018" data-src="https://freight.cargo.site/t/original/i/43b04c13402f229d13ae0d0224a607bf004c8837ff94a3fcc2757ee7f01e0b71/WhatsApp-Image-2024-01-26-at-15.41.50.jpeg" data-mid="239193286" border="0" src="https://freight.cargo.site/w/566/i/43b04c13402f229d13ae0d0224a607bf004c8837ff94a3fcc2757ee7f01e0b71/WhatsApp-Image-2024-01-26-at-15.41.50.jpeg" /> Shop ︎ Objective: Drive app engagement and pass sales through compelling UX copy. Creative UX copy. With the revamp of the shop section in the app, the copy was designed to be clear, reflect the brand’s tone of voice, and drive action. <img width="375" height="812" width_o="375" height_o="812" data-src="https://freight.cargo.site/t/original/i/442b9de668a45b018e47956c7d17a83a982ac237e92bf5f58bbdedd432711fba/MVP---Go-Unlocked.gif" data-mid="239193287" border="0" data-scale="34" src="https://freight.cargo.site/w/375/i/442b9de668a45b018e47956c7d17a83a982ac237e92bf5f58bbdedd432711fba/MVP---Go-Unlocked.gif" /> Qatar World Cup ︎ Objective: Drive app engagement and pass sales through compelling UX copy. Creative UX copy. With the Qatar World Cup in full swing, the branding for bikes and scooters centered on creating an effortless journey for fans. The tagline, "Game time in no time," was crafted to highlight speed and convenience, while maintaining a tone that was both dynamic and aligned with the excitement of the tournament. The Arabic counterpart, "الى المباراة في أي وقت," retained the same clarity and action-driven messaging. <img width="1536" height="1024" width_o="1536" height_o="1024" data-src="https://freight.cargo.site/t/original/i/1590888764432428f871aef24a8c56e9295821c54e1d9d0d9f4a00d602d2ef29/ChatGPT-Image-Feb-18--2026--02_23_16-PM.png" data-mid="244998826" border="0" src="https://freight.cargo.site/w/1000/i/1590888764432428f871aef24a8c56e9295821c54e1d9d0d9f4a00d602d2ef29/ChatGPT-Image-Feb-18--2026--02_23_16-PM.png" /> Write Me Banner /* Styling for the banner at the bottom of the page */ .floating-banner { position: fixed; /* Stays in place on the screen */ bottom: 0; left: 0; width: 100%; /* Full width */ background-color: rgba(255, 255, 255, 0.3); /* More translucent background */ color: black; /* Text color in black */ font-size: 14px; /* Slightly smaller font size */ font-family: Arial, sans-serif; /* Adjust the font-family to match your site */ padding: 14px; /* Padding for the banner */ text-align: center; /* Center the text */ display: none; /* Initially hidden */ transition: opacity 0.5s ease-in-out; /* Smooth transition effect */ z-index: 9999; /* Ensure it's above other content */ backdrop-filter: blur(5px); /* Apply blur effect to background content */ } /* Email icon styling */ .floating-banner i { margin-right: 8px; /* Space between the icon and the text */ font-size: 20px; /* Adjust icon size */ } /* Fade-in effect when the banner becomes visible */ .floating-banner.visible { display: block; /* Make the banner visible */ opacity: 1; /* Ensure the banner is fully visible */ } Write me, beep me! document.addEventListener("DOMContentLoaded", function () { const banner = document.querySelector('.floating-banner'); let scrollTimeout; // Scroll-triggered interaction: Show the banner when scrolling starts window.addEventListener('scroll', function () { banner.classList.add('visible'); // Show the banner as soon as scrolling starts // Clear any previous timeout to reset the 2-second delay when scrolling continues clearTimeout(scrollTimeout); // Set the timeout to hide the banner after 2 seconds of no scrolling scrollTimeout = setTimeout(function () { banner.classList.remove('visible'); // Hide the banner if scrolling stops for 2 seconds }, 2000); }); }); https://charbelgeagea.com/Honda Thu, 09 Oct 2025 12:50:19 +0000 Charbel Geagea https://charbelgeagea.com/Honda window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'G-LC9NGK80QY'); Honda︎ Concept︎ Creative copy Holidays 2017 ︎Objective: Drive awareness and increase showroom footfall during the holiday season Creative concept, copy adaptation, and video production. This campaign showcased Honda’s Accord or CR-V as the perfect holiday gift, using the concept that the car "will not fit under the tree," we playfully get the message across. <img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/0a2fe7da78230a4971e6bc503a2d0342d2e2e8afc861df8fa009eef4e819b7ca/462687868_3825002057743830_4228727531504899363_n-1.jpg" data-mid="239193303" border="0" src="https://freight.cargo.site/w/1000/i/0a2fe7da78230a4971e6bc503a2d0342d2e2e8afc861df8fa009eef4e819b7ca/462687868_3825002057743830_4228727531504899363_n-1.jpg" /> <img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/bff3cb0ebf64e5c0ffc02177c86769afea46ffb4fbc79aa6b3d5f16ac63b5724/462744595_3824985274412175_34072752702816113_n.jpg" data-mid="239193305" border="0" src="https://freight.cargo.site/w/1000/i/bff3cb0ebf64e5c0ffc02177c86769afea46ffb4fbc79aa6b3d5f16ac63b5724/462744595_3824985274412175_34072752702816113_n.jpg" /> Write Me Banner /* Styling for the banner at the bottom of the page */ .floating-banner { position: fixed; /* Stays in place on the screen */ bottom: 0; left: 0; width: 100%; /* Full width */ background-color: rgba(255, 255, 255, 0.3); /* More translucent background */ color: black; /* Text color in black */ font-size: 14px; /* Slightly smaller font size */ font-family: Arial, sans-serif; /* Adjust the font-family to match your site */ padding: 14px; /* Padding for the banner */ text-align: center; /* Center the text */ display: none; /* Initially hidden */ transition: opacity 0.5s ease-in-out; /* Smooth transition effect */ z-index: 9999; /* Ensure it's above other content */ backdrop-filter: blur(5px); /* Apply blur effect to background content */ } /* Email icon styling */ .floating-banner i { margin-right: 8px; /* Space between the icon and the text */ font-size: 20px; /* Adjust icon size */ } /* Fade-in effect when the banner becomes visible */ .floating-banner.visible { display: block; /* Make the banner visible */ opacity: 1; /* Ensure the banner is fully visible */ } Write me, beep me! document.addEventListener("DOMContentLoaded", function () { const banner = document.querySelector('.floating-banner'); let scrollTimeout; // Scroll-triggered interaction: Show the banner when scrolling starts window.addEventListener('scroll', function () { banner.classList.add('visible'); // Show the banner as soon as scrolling starts // Clear any previous timeout to reset the 2-second delay when scrolling continues clearTimeout(scrollTimeout); // Set the timeout to hide the banner after 2 seconds of no scrolling scrollTimeout = setTimeout(function () { banner.classList.remove('visible'); // Hide the banner if scrolling stops for 2 seconds }, 2000); }); }); https://charbelgeagea.com/Land-Rover Thu, 09 Oct 2025 12:50:21 +0000 Charbel Geagea https://charbelgeagea.com/Land-Rover window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'G-LC9NGK80QY'); Land Rover︎ Concept &amp; strategy︎ Creative copy ︎Objective: Drive awareness and increase showroom footfall Creative concept, copy adaptations, and strategy. These campaigns highlighted Land Rover’s quality and appeal. From a tactical digital campaign offering fully-equipped models at 58,000 USD to the "Adventure is Inherited" Father’s Day message and the "Gifts That Go Above &amp; Beyond" holiday gift campaign, each balanced Land Rover’s global brand guidelines with the cultural nuances of Lebanon. <img width="1131" height="1132" width_o="1131" height_o="1132" data-src="https://freight.cargo.site/t/original/i/593ea4fd6efeeaaba7f13bc49d237306fbe96bb108fdc78bd4d26dcdc1274fe4/35864564_1779619015450090_1702494395837710336_n.jpg" data-mid="239193319" border="0" src="https://freight.cargo.site/w/1000/i/593ea4fd6efeeaaba7f13bc49d237306fbe96bb108fdc78bd4d26dcdc1274fe4/35864564_1779619015450090_1702494395837710336_n.jpg" /> <img width="1417" height="1417" width_o="1417" height_o="1417" data-src="https://freight.cargo.site/t/original/i/1ffa4925e1465eee4d2b63649d236860da39629d1f9d5cf4394d7a34c8f39c3e/48064128_2024069324338390_1691346473213493248_n.jpg" data-mid="239193317" border="0" src="https://freight.cargo.site/w/1000/i/1ffa4925e1465eee4d2b63649d236860da39629d1f9d5cf4394d7a34c8f39c3e/48064128_2024069324338390_1691346473213493248_n.jpg" /> <img width="1417" height="1417" width_o="1417" height_o="1417" data-src="https://freight.cargo.site/t/original/i/5b568beaf3d716ed13ba4b98d8fcca8f9d857fbf206d4719ab6de25b4f7cc9fe/33776001_1752206548191337_6822643673834979328_n.jpg" data-mid="239193320" border="0" src="https://freight.cargo.site/w/1000/i/5b568beaf3d716ed13ba4b98d8fcca8f9d857fbf206d4719ab6de25b4f7cc9fe/33776001_1752206548191337_6822643673834979328_n.jpg" /> Write Me Banner /* Styling for the banner at the bottom of the page */ .floating-banner { position: fixed; /* Stays in place on the screen */ bottom: 0; left: 0; width: 100%; /* Full width */ background-color: rgba(255, 255, 255, 0.3); /* More translucent background */ color: black; /* Text color in black */ font-size: 14px; /* Slightly smaller font size */ font-family: Arial, sans-serif; /* Adjust the font-family to match your site */ padding: 14px; /* Padding for the banner */ text-align: center; /* Center the text */ display: none; /* Initially hidden */ transition: opacity 0.5s ease-in-out; /* Smooth transition effect */ z-index: 9999; /* Ensure it's above other content */ backdrop-filter: blur(5px); /* Apply blur effect to background content */ } /* Email icon styling */ .floating-banner i { margin-right: 8px; /* Space between the icon and the text */ font-size: 20px; /* Adjust icon size */ } /* Fade-in effect when the banner becomes visible */ .floating-banner.visible { display: block; /* Make the banner visible */ opacity: 1; /* Ensure the banner is fully visible */ } Write me, beep me! document.addEventListener("DOMContentLoaded", function () { const banner = document.querySelector('.floating-banner'); let scrollTimeout; // Trigger the banner when the cursor moves near the top or bottom of the page window.addEventListener('mousemove', function (e) { // Check if the cursor is within 50px of the top or bottom if (e.clientY < 50 || e.clientY > window.innerHeight - 50) { banner.classList.add('visible'); // Show the banner } else { banner.classList.remove('visible'); // Hide the banner when the cursor is not near top/bottom } // Clear any previous timeout to reset the 2-second delay when moving the cursor clearTimeout(scrollTimeout); // Set the timeout to hide the banner after 2 seconds of no cursor movement scrollTimeout = setTimeout(function () { banner.classList.remove('visible'); // Hide the banner after 2 seconds of inactivity }, 2000); }); }); https://charbelgeagea.com/Factory-People Thu, 09 Oct 2025 12:50:23 +0000 Charbel Geagea https://charbelgeagea.com/Factory-People window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'G-LC9NGK80QY'); Factory People ︎ Creative concept &amp; strategy︎ Brand &amp; project management&nbsp;︎ Content creation︎ Creative copy︎ Agency producer Factory People x British American Tobacco ︎Objective: Drive awareness and engagement with Creative State, BAT's creative platform in the Middle East Creative concept, production &amp; talent/influencer outreach. With lockdown changing the way cultural spaces behave, this partnership with BAT offered a new creative opportunity during the shutdown of Factory People venues. We created the "Away To" series, taking audiences on breathtaking journeys to stunning locations around the world, offering an escape from the monotony of lockdown. Bringing together music, nature, history, fashion, and dance. Showcasing below the most watched episode, our Halloween special. <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/5013fc8dba6bd90f974534e252faf8a669386959d09b96f626ee454c0cc34493/123608031_3077982215640476_1054825415245505871_n.jpg" data-mid="239193332" border="0" src="https://freight.cargo.site/w/1000/i/5013fc8dba6bd90f974534e252faf8a669386959d09b96f626ee454c0cc34493/123608031_3077982215640476_1054825415245505871_n.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/802c30c35a2b7c3a3ba7588a80310d315bc3bf6c9b5edd95b7a8305164785818/123545079_386718922742796_5817000621848290347_n.jpg" data-mid="239193330" border="0" src="https://freight.cargo.site/w/1000/i/802c30c35a2b7c3a3ba7588a80310d315bc3bf6c9b5edd95b7a8305164785818/123545079_386718922742796_5817000621848290347_n.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/1e1ddb9ffdd90eabdccb2662edcf1e09c42738b1fba542e5919fda68b437f65f/123481352_124888292505009_3132083135437955803_n.jpg" data-mid="239193326" border="0" src="https://freight.cargo.site/w/1000/i/1e1ddb9ffdd90eabdccb2662edcf1e09c42738b1fba542e5919fda68b437f65f/123481352_124888292505009_3132083135437955803_n.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/f408680aa4ee518fb4a8ba4430aeefe3a90d9ad52601ae2042f80bc03d2404bc/123883260_3712314835478619_2649669550183934704_n.jpg" data-mid="239193334" border="0" src="https://freight.cargo.site/w/1000/i/f408680aa4ee518fb4a8ba4430aeefe3a90d9ad52601ae2042f80bc03d2404bc/123883260_3712314835478619_2649669550183934704_n.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/c8811b151a621141226b35b011ba89dfc1beedaad558254068bf85fe82a5b139/123505403_189461002714133_7346480443955497358_n.jpg" data-mid="239193327" border="0" src="https://freight.cargo.site/w/1000/i/c8811b151a621141226b35b011ba89dfc1beedaad558254068bf85fe82a5b139/123505403_189461002714133_7346480443955497358_n.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/6ca8351ea50e9983cd40afdc63586aa4994e8bd24943eae9ced2d9469e2841b3/123516883_4672063789501504_2912206359179856859_n.jpg" data-mid="239193328" border="0" src="https://freight.cargo.site/w/1000/i/6ca8351ea50e9983cd40afdc63586aa4994e8bd24943eae9ced2d9469e2841b3/123516883_4672063789501504_2912206359179856859_n.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/8b5bd177ed6ae384d373cddfd629cf315481a40a569ab1a9c827db1874de1ae2/123592583_789209971925752_8047658862900171722_n.jpg" data-mid="239193331" border="0" src="https://freight.cargo.site/w/1000/i/8b5bd177ed6ae384d373cddfd629cf315481a40a569ab1a9c827db1874de1ae2/123592583_789209971925752_8047658862900171722_n.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/2df5e2e6a779d2e48ee366eea94d46cd65ec366083a13a4ba56bd1fcad756e74/123463642_510095223282472_3946616147537336879_n.jpg" data-mid="239193325" border="0" src="https://freight.cargo.site/w/1000/i/2df5e2e6a779d2e48ee366eea94d46cd65ec366083a13a4ba56bd1fcad756e74/123463642_510095223282472_3946616147537336879_n.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/d675668010618a7018e02cf7a0ea65bf47197e6145929a2204f41e32428061ba/123635072_380876439722964_1258994575057766974_n.jpg" data-mid="239193333" border="0" src="https://freight.cargo.site/w/1000/i/d675668010618a7018e02cf7a0ea65bf47197e6145929a2204f41e32428061ba/123635072_380876439722964_1258994575057766974_n.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/fbef15c8defefc7f59a0b929ac611a1fca0eb738a70ad5e182392cb58b6d121d/123530489_386758462473854_2785891711795197202_n.jpg" data-mid="239193329" border="0" src="https://freight.cargo.site/w/1000/i/fbef15c8defefc7f59a0b929ac611a1fca0eb738a70ad5e182392cb58b6d121d/123530489_386758462473854_2785891711795197202_n.jpg" /> Lockdown Greetings ︎Objective: Drive emotional engagement through holiday messaging during lockdown Creative concept &amp; script copy. After months of Factory People’s venues shutting down across Dubai, Beirut, and Egypt, and with the first holiday season during lockdown, we leveraged the group’s history and its sub-brands to craft a heartfelt message that evoked nostalgia and connection. 2ND SUN: The Party as It Is ︎Objective: Increase ticket sales for high season Creative concept &amp; copy. Rather than relying on polished party clips, we created an invitation for party goers to share their personal memories. We then transformed this user-generated footage into an authentic, high-energy summer edit that celebrated the dancefloor spirit, driving anticipation and encouraging ticket purchases. AHM 2.0: The Big Launch︎ Objective: Launch AHM, summer of 2024 Creative concept &amp; script copy. Following a series of successful venues and openings across the Middle East, the launch of AHM 2.0 marked a milestone for Factory People. After the devastating August 4 blast, the club made a powerful return, bigger and stronger than ever. 2ND SUN: Editorials︎ Objective: Establish 2ND SUN as a cultural brand, enhancing its connection with audiences Research and copy. While 2ND SUN achieved consistent commercial success, the goal was to elevate it from just a party brand to a cultural force. I dove deep into the stories behind different headliners, blending engaging narratives with dynamic video edits to build excitement and inspire ticket purchases. <img width="576" height="720" width_o="576" height_o="720" data-src="https://freight.cargo.site/t/original/i/94818b4c05d5092a873178a214275364f62ebfdf6dbb7bdebf0dd78fe764836c/ezgif.com-gif-maker-11.gif" data-mid="239193321" border="0" src="https://freight.cargo.site/w/576/i/94818b4c05d5092a873178a214275364f62ebfdf6dbb7bdebf0dd78fe764836c/ezgif.com-gif-maker-11.gif" /> <img width="576" height="720" width_o="576" height_o="720" data-src="https://freight.cargo.site/t/original/i/66016ed93e81c26b718351522fafa42b236c2196c0cc507a2dc02d04d1d9dc78/ezgif.com-gif-maker-2.gif" data-mid="239193324" border="0" src="https://freight.cargo.site/w/576/i/66016ed93e81c26b718351522fafa42b236c2196c0cc507a2dc02d04d1d9dc78/ezgif.com-gif-maker-2.gif" /> <img width="576" height="720" width_o="576" height_o="720" data-src="https://freight.cargo.site/t/original/i/4287ea8a034f5869c2f6e35fabbf25a3175dbbc0049dde507aea6e124f46e894/ezgif.com-gif-maker-12.gif" data-mid="239193322" border="0" src="https://freight.cargo.site/w/576/i/4287ea8a034f5869c2f6e35fabbf25a3175dbbc0049dde507aea6e124f46e894/ezgif.com-gif-maker-12.gif" /> Write Me Banner /* Styling for the banner at the bottom of the page */ .floating-banner { position: fixed; /* Stays in place on the screen */ bottom: 0; left: 0; width: 100%; /* Full width */ background-color: rgba(255, 255, 255, 0.3); /* More translucent background */ color: black; /* Text color in black */ font-size: 14px; /* Slightly smaller font size */ font-family: Arial, sans-serif; /* Adjust the font-family to match your site */ padding: 14px; /* Padding for the banner */ text-align: center; /* Center the text */ display: none; /* Initially hidden */ transition: opacity 0.5s ease-in-out; /* Smooth transition effect */ z-index: 9999; /* Ensure it's above other content */ backdrop-filter: blur(5px); /* Apply blur effect to background content */ } /* Email icon styling */ .floating-banner i { margin-right: 8px; /* Space between the icon and the text */ font-size: 20px; /* Adjust icon size */ } /* Fade-in effect when the banner becomes visible */ .floating-banner.visible { display: block; /* Make the banner visible */ opacity: 1; /* Ensure the banner is fully visible */ } Write me, beep me! document.addEventListener("DOMContentLoaded", function () { const banner = document.querySelector('.floating-banner'); let scrollTimeout; // Scroll-triggered interaction: Show the banner when scrolling starts window.addEventListener('scroll', function () { banner.classList.add('visible'); // Show the banner as soon as scrolling starts // Clear any previous timeout to reset the 2-second delay when scrolling continues clearTimeout(scrollTimeout); // Set the timeout to hide the banner after 2 seconds of no scrolling scrollTimeout = setTimeout(function () { banner.classList.remove('visible'); // Hide the banner if scrolling stops for 2 seconds }, 2000); }); }); https://charbelgeagea.com/El-Sorbo Thu, 09 Oct 2025 12:50:26 +0000 Charbel Geagea https://charbelgeagea.com/El-Sorbo window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'G-LC9NGK80QY'); El Sorbo ︎ Branding consulting︎ Tone of voice︎ Creative copy ︎ Team management Website ︎Objective: Create website copy that entices users to order El Sorbo cocktails Tone of voice &amp; Website copy. I created El Sorbo’s tone of voice and employed it into a website that sells the brand well and drives conversions too! <img width="2806" height="1400" width_o="2806" height_o="1400" data-src="https://freight.cargo.site/t/original/i/dd4c79188e5579ed0befd1f5241082d66b0158cb177232070612c92590214f2a/Screenshot-2025-01-08-at-15.25.29.png" data-mid="239193337" border="0" src="https://freight.cargo.site/w/1000/i/dd4c79188e5579ed0befd1f5241082d66b0158cb177232070612c92590214f2a/Screenshot-2025-01-08-at-15.25.29.png" /><img width="2804" height="1126" width_o="2804" height_o="1126" data-src="https://freight.cargo.site/t/original/i/ad3de734133ca02cb2e9d5409de8739409292c6f6310b8d20efa48f599bbde8d/Screenshot-2025-01-08-at-15.23.32.png" data-mid="239193339" border="0" src="https://freight.cargo.site/w/1000/i/ad3de734133ca02cb2e9d5409de8739409292c6f6310b8d20efa48f599bbde8d/Screenshot-2025-01-08-at-15.23.32.png" /><img width="2812" height="1402" width_o="2812" height_o="1402" data-src="https://freight.cargo.site/t/original/i/80c8e35c286c5880ee530197ad2b809a3d8f1742dc5e0f216f1b4741ca60cf2b/Screenshot-2025-01-08-at-15.24.26.png" data-mid="239193338" border="0" src="https://freight.cargo.site/w/1000/i/80c8e35c286c5880ee530197ad2b809a3d8f1742dc5e0f216f1b4741ca60cf2b/Screenshot-2025-01-08-at-15.24.26.png" /> Social Media ︎Objective: Create brand awareness through engaging content After establishing the brand and its tone, developed content calendars and led campaigns for the brand’s socials. Managed a team of junior social media managers and designers to establish a strong, consistent brand presence. <img width="940" height="1562" width_o="940" height_o="1562" data-src="https://freight.cargo.site/t/original/i/3ecccbcc51d2ac70e0d1232f2b689a44c2d08d3b429b83f5820d7b2386c5e2bb/Screenshot-2025-01-08-at-15.32.59.png" data-mid="239193342" border="0" src="https://freight.cargo.site/w/940/i/3ecccbcc51d2ac70e0d1232f2b689a44c2d08d3b429b83f5820d7b2386c5e2bb/Screenshot-2025-01-08-at-15.32.59.png" /> <img width="944" height="1560" width_o="944" height_o="1560" data-src="https://freight.cargo.site/t/original/i/bdc6324609ebdd7bbfaf67aa33e03d74ebe2c273ac02529c35982b68afa98494/Screenshot-2025-01-08-at-15.29.06.png" data-mid="239193340" border="0" src="https://freight.cargo.site/w/944/i/bdc6324609ebdd7bbfaf67aa33e03d74ebe2c273ac02529c35982b68afa98494/Screenshot-2025-01-08-at-15.29.06.png" /> <img width="938" height="1560" width_o="938" height_o="1560" data-src="https://freight.cargo.site/t/original/i/56acf0edbfbc25c15cea5d9233992c695f5bc6c17d4bb19a3d8ca9be9af54ab4/Screenshot-2025-01-08-at-15.33.22.png" data-mid="239193341" border="0" src="https://freight.cargo.site/w/938/i/56acf0edbfbc25c15cea5d9233992c695f5bc6c17d4bb19a3d8ca9be9af54ab4/Screenshot-2025-01-08-at-15.33.22.png" /> Write Me Banner /* Styling for the banner at the bottom of the page */ .floating-banner { position: fixed; /* Stays in place on the screen */ bottom: 0; left: 0; width: 100%; /* Full width */ background-color: rgba(255, 255, 255, 0.3); /* More translucent background */ color: black; /* Text color in black */ font-size: 14px; /* Slightly smaller font size */ font-family: Arial, sans-serif; /* Adjust the font-family to match your site */ padding: 14px; /* Padding for the banner */ text-align: center; /* Center the text */ display: none; /* Initially hidden */ transition: opacity 0.5s ease-in-out; /* Smooth transition effect */ z-index: 9999; /* Ensure it's above other content */ backdrop-filter: blur(5px); /* Apply blur effect to background content */ } /* Email icon styling */ .floating-banner i { margin-right: 8px; /* Space between the icon and the text */ font-size: 20px; /* Adjust icon size */ } /* Fade-in effect when the banner becomes visible */ .floating-banner.visible { display: block; /* Make the banner visible */ opacity: 1; /* Ensure the banner is fully visible */ } Write me, beep me! document.addEventListener("DOMContentLoaded", function () { const banner = document.querySelector('.floating-banner'); let scrollTimeout; // Scroll-triggered interaction: Show the banner when scrolling starts window.addEventListener('scroll', function () { banner.classList.add('visible'); // Show the banner as soon as scrolling starts // Clear any previous timeout to reset the 2-second delay when scrolling continues clearTimeout(scrollTimeout); // Set the timeout to hide the banner after 2 seconds of no scrolling scrollTimeout = setTimeout(function () { banner.classList.remove('visible'); // Hide the banner if scrolling stops for 2 seconds }, 2000); }); });