TIER Mobility
︎ Creative concept
︎ Multi-channel copy
︎ Content creation
︎ Localization
︎ English-Arabic transcreation
︎ UX Copy
Safety Campaign
︎ Objective: Promote safety regulations for the UK market
Creative copy. The campaign strikes a balance between informing users and encouraging action, staying true to our tone while communicating serious safety guidelines in a memorable way.
Play it by TIER
︎ Objective: Drive rides by capitalizing on the summer weather
Creative concept & strategy, copy adaptations, and localization. Focusing on "use cases" and how TIER enhances summer experiences, the campaign drew inspiration from the free-spirited nature of summer and the spontaneity that TIER enables.
Valentine’s Day
︎ Objective: Drive app installs through a heartfelt and engaging concept.
Creative concept, copy adaptations, and video production for TIER’s "Come Closer" Valentine’s Day campaign. Inspired by free-ranging vehicles finding a way to come closer on the street, the campaign encouraged users to show love through the friend referral feature.
Earth Day
︎ Objective: Position TIER as a purpose-driven brand and increase rides
Creative concept & strategy, copy adaptation and localization. The campaign highlighted the positive impact of riding TIER with the engaging "Ride more, tree more" message, resulting in 3.5 million km ridden and 3,500 trees planted.
Engagement Program
︎ Objective: Create on-brand language for the engagement program
Creative copy, copy adaptations, and localization. In close collaboration with CRM, we established an engagement program promising users bigger rewards—the more rides they take, the faster they level up!
Shop
︎ Objective: Drive app engagement and pass sales through compelling UX copy.
Creative UX copy. With the revamp of the shop section in the app, the copy was designed to be clear, reflect the brand’s tone of voice, and drive action.
Qatar World Cup
︎ Objective: Drive app engagement and pass sales through compelling UX copy.
Creative UX copy. With the Qatar World Cup in full swing, the branding for bikes and scooters centered on creating an effortless journey for fans. The tagline, "Game time in no time," was crafted to highlight speed and convenience, while maintaining a tone that was both dynamic and aligned with the excitement of the tournament. The Arabic counterpart, "الى المباراة في أي وقت," retained the same clarity and action-driven messaging.
