El Sorbo
︎ Branding consulting
︎ Tone of voice
︎ Creative copy
︎ Team management
Website
︎Objective: Create website copy that entices users to order El Sorbo cocktails
Tone of voice & Website copy. I created El Sorbo’s tone of voice and employed it into a website that sells the brand well and drives conversions too!
Social Media
︎Objective: Create brand awareness through engaging content
After establishing the brand and its tone, developed content calendars and led campaigns for the brand’s socials. Managed a team of junior social media managers and designers to establish a strong, consistent brand presence.
